A More Profitable 2006

Well, with the coming of the new year, it's time for my annual review of my progress.

Each year about this time, I take the time to review my expense and income records, to see where I can cut out some fat, and increase profits.

Once again, I've found a number of programs that I can cut back on, or resign from altogether. I do this every year -- take a look at which, if any, membership sites I no longer use, or where I may be overspending on advertising.

It usually results in a savings of several thousand dollars, and a corresponding increase in my bottom line for the coming year.

I've written before about the fact that one of the easiest ways to increase profits is to cut costs. You'll see big corporations do it, and we "little guys" can do it as well.

This year, however, I'm adding an additional step to my review. I'm reviewing not only how I spend my money, but also how I spend my time.

I read an interesting article recently in which the author pointed out that his profits soared after he did a similar review, and vowed to focus his expenditure of time solely on income generation.

Think about it ... how much of your time online is wasted? Do you surf often, telling yourself you're doing "research"? Do you belong to a bunch of "surf for hits" programs that have you gazing at other people's sites, just to earn "traffic"?

How many times a day do you really need to check your email, or your stats in various affiliate programs? Just adding up the time spent doing the things mentioned above could probably save a lot of us several hours per day of wasted time. How could that time be spent more profitably?

Well, real "research" should lead to some additional content on your web site, or to the development of a new product. "Traffic" to your website is relatively meaningless, unless it it targeted.

Time spent developing more effective PPC ads, or tweaking your email campaigns is time well spent. Surfing is a waste. So is checking your email endlessly, or constantly monitoring your exact position in the search engine results pages.

Another related concept that I picked up on from a friend in the idea of concentrating your efforts on the sites and products that pay you the most money. Seems simple -- but I, myself have been guilty of wasting my time on my less-productive sites, instead of focussing on how to make my most profitable sites and programs leaner, meaner, and more profitable.

So what am I doing this year? Three things. Writing articles for distribution, and adding to my blogs on a regular basis are the top two. The third is to recruit more affiliates for my ebooks, and my main product site, which wells work from home leads.

The remainder of my time will be spent working on my favorite, and most promising new online mlm business opportunity.

I strongly encourage you to do the same. Review your monetary and time expenditures, focus on your most productive and promising opportunities, websites, and products, and make it a great year!